.JLo is collaborating with e-commerce retailer Revolve for an exclusive footwear collection in partnership with her own shoe line, JLO Jennifer Lopez.
Lopez launched JLO Jennifer Lopez in partnership with Camuto Group in 2020. Prior to the partnership with Revolve, JLO Jennifer Lopez was sold exclusively at Designer Shoe Warehouse.to promote the brand’s fall collection. The game immersed consumers in animated interpretations of three cities that Lopez calls home, including New York, Los Angeles and Miami.
“I love creating the new line each season, learning from previous collections, incorporating trends I’m into while also listening to what my fans and customers want,” Lopez told WWD in a September 2021 interview. “A beautiful shoe adds a whole new level of confidence and I want my fans to experience that feeling.”Michael Mente and Mike Karanikolas said they plan to expand the company through categories including men’s, beauty and gaming.
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