The star, who heads up hair care brand LolaVia and has partnered with Vital Proteins, will pitch in with Pvolve on product development, marketing and programming strategy while also fronting ad campaigns.
company” , to pitch in on product development, marketing and programming strategy while also fronting future ad campaigns. News of the deal broke Tuesday and along with it, Aniston sat for a slew of interviews to discuss all things fitness.that she prefers being involved behind-the-scenes with products and brands as opposed to just being a hired face, said Pvolve was introduced to her by a close friend.
, Pvolve “combines low-impact functional fitness with resistance-based equipment to deliver results beyond a traditional workout.”
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