First she came for our clothes. Now she's redressing our lashes.
and then seven sheets of eye makeup," she says. "I can't stop watching them. However, I can't wear all of that. I'm too old, I don't have that lifestyle. It's not my vibe. So what is there for me, for people who want a quieter beauty?" In the lash world, she discovered, not a whole lot. Lyons found fake lashes to just be too much all around. "And there are eyelash extensions but that's a whole other world.
The results are the Cate and the Romy, the Noor and the Jack . They're fluffy and fluttery, tapered and full — and you can try on nine of them right now if you just open Instagram. LoveSeen partnered with CameraIQ to create custom AR filters that went live this week. Every style in the line is a strip lash . And they're all handmade, of nylon and PET, in a factory five hours outside of Jakarta.
Several styles, like The Cate, come in black as well as light brown, so they're not overly dramatic against pale skin.And an application tool will be launching soon."We put a tweezer and an eyelash curler in a room, put on some romance music and they got it on," says Lyons. "Now we have a tweezer thing-a-ma-jig. It functions like a tweezer but you can go straight in like you do with an eyelash curler, which is really the easiest way to apply lashes.
So how does Lyons feel here in the world of beauty? "It's been really refreshing. The thing I appreciate deeply about beauty is that there's no expiration date and it doesn't matter what size you are. We get to make people feel beautiful and it's so fun," she says. "It's really hard to serve people well in the clothing industry. You are trying to be at the right price point, to fit a lot of different people, to be forward-thinking, to be quality.
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