And the reactions are mixed...
Taking zero consideration for UK bedtimes, Jeffree dropped the launch on Instagram Friday night, sending the Internet into quite the frenzy... more on that later.know that Jeffree was about to drop his new collection, because earlier in the week he announced that the reveal video would be on his YouTube channel on Saturday. He even gave a teaser saying that if you loved rainbow colours, this wasn't the palette for you.
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