Jeep's China Bankruptcy May Signal Troubles For Other Foreign Automakers | Carscoops carscoops
bankruptcy that are unique to it, some wider market forces may be causing Western automakers anxiety. One major factor is that most major foreign automakers’ plants have seen output shrink in the last five years. That includes brands like Mitsubishi, Ford, VW, and GM, all of which produced between 30 and 50 percent fewer vehicles at their Chinese joint-venture plants in 2022 than they did in 2017.
Not everything is that simple, though. Foreign automakers used to have an advantage in China because of the cachet of their names. Those automakers have been slow to adapt to customer preferences for tech-laden EVs, allowing domestic automakers to build a reputation for themselves as more modern and fresh.
That willingness to lead with electric vehicles may now be giving Chinese automakers an advantage elsewhere. Their EV know-how and high-tech features may help them appeal to European customers now that they are trying to expand outside their own continent.
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