A Jeep Grand Cherokee owner's frustration over a relentless pop-up ad promoting the FlexCare warranty program has gone viral. The ad appears every time the car comes to a stop, offering no easy way to dismiss it. Similar complaints from Wrangler 4xe and Gladiator owners highlight a growing trend of automakers using in-vehicle screens to push ads and subscriptions.
A Jeep Grand Cherokee owner posted a photo showing a persistent pop-up ad on display. The on-screen message pushes the owner to buy the FlexCare plan for peace of mind. More Wrangler 4xe and Gladiator owners also reported similar pop-up ad frustrations online. It’s no secret that car manufacturers are getting creative with their revenue streams through subscription services and paywalled features, but some moves are pushing the boundaries of consumer patience.
However, they clarified that a temporary software bug had affected the ability to opt out immediately in a few isolated cases. More: Ford Patent Could Blast Ads Through Your Car’s Speakers And Infotainment Screen This was an in-vehicle message designed to inform Jeep customers about Mopar extended vehicle care options, the spokesperson told us.
ADVERTISING AUTOMOTIVE TECHNOLOGY CONSUMER FRUSTRATION SUBSCRIPTION SERVICES INFOTAINMENT SYSTEMS
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