Jeep's touting the 4xe brand in its Super Bowl spot, which features the song 'Electric Boogie' with its original recording artist and Grammy-winner Shaggy.
in a variety of simulated off-road situations. Though fun, the soundtrack is the real star of the show. The song’s original artist, Marcia Griffiths, was joined by Grammy winner Shaggy, Jamila Falak, Amber Lee, and Moyann on the track. The modernized re-recording celebrates 40 years since Griffiths’ original track. Jeep said the song is available on streaming platforms today.
Though the commercial is making its debut at the Super Bowl, it’s intended for a global audience. Jeep sells vehicles in more than 100 countries and has acquired international rights to the new “Electric Boogie” for use when the ad airs worldwide. This year’s game will feature ads from automakers touting their electric street cred.
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