So far about 100 stores have been remodeled.
Some of the funding will go to making the store’s supply chain more efficient and getting online orders to customers quickly.
CEO Marc Rosen, who took the lead at JCPenney in November 2021 after being an executive at Levi Strauss and Walmart, is looking to appeal to its core consumer - middle-income shoppers who want affordable clothing and housewares, hoping to draw them away from competition that may be too expensive or doesn’t have the customer service that JCPenney believes it can offer, theThe promotion will be called “Make It Count,” a slogan to remind customers that JCPenney stands with them, matching their...
Some of the remodeling will be updating paint and brighter lighting, but stores will be relocating checkouts, from being scattered all over the building to a single cashier area. Shoppers will able to be checked out by employees who will have mobile scanners. JCPenney had been under Chapter 11 reorganization but came out in December 2020 with new owners. When the company filed for bankruptcy it had almost $5 billion in debt. It currently has less than $500 million in debt remaining.
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