A fundamental disagreement about branding is emerging from Parlux’s suit against Jay-Z’s company, S. Carter Enterprises.
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On Oct. 18, Alex Spiro, Jay-Z’s lawyer, argued that his client intended for Gold Jay Z to be marketed “in very high-end stores.”Parlux, Spiro argued, was not supportive of that plan. In the case of Parlux Fragrances LLC et al. v. S. Carter Enterprises LLC et al., Jay-Z’s plan to debut Gold Jay Z at Barneys seems to have been a strategic move to align the fragrance with his luxury image.
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