The 'digital twin' of MichelleObama's historical JasonWu gown will be released in partnership with dressxcom and come with two tickets to his upcoming NYFW show.
“Because this is quite a new concept for a lot of people who understand luxury but maybe don’t understand technology, that’s why it’s a good way to kind of onboard them and explain,” DressX cofounder Natalia Modenova told WWD of the package on offer. “There is so much value in digital assets, which will be uncovered in the future.
“Fashion is always evolving and changing and as a fashion designer, I evolve with it,” said Wu. “Throughout my career, I have never felt limited to a single form of fashion. Finding new and innovative ways to express my creativity has always been very interesting to me. I am excited that my inaugural NFT gives the world an opportunity to experience a piece of history in such a special, unprecedented way.
The experience cannot be resold or auctioned, and the NFT will be one-of-a-kind, much like there is only one gown in the museum. “[The inauguration] was an historical fashion moment, and should be digitized and be part of the blockchain because it can stay there forever, and is a vision of how we see digital fashion — it will only continue to help physical fashion,” added cofounder Daria Shapovalova.
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