Called Twentynine Palms, the gender-neutral line of skin care and hair care essentials by Jared Leto was developed by Aesop's former director of innovation and features prickly pear, aloe vera, and evening primrose.
about rock climbing, his interest in the sport snowballed into a full-blown obsession. Leto bought a home in Nevada to further immerse himself in the Mojave Desert, and his new brand’s refillable violet-hued glass, aluminum, and post-consumer recycled plastic bottles nod to its purple skies at twilight. The formulations follow a similar script.
“If I could adhere to some of Jared’s strict guidelines, I think I’d be much healthier,” laughs Forbes, a veteran product developer with a PhD in chemistry. “He is 100 percent committed to anything that he decides that he wants to do,” confirms Jimmy Chin, the codirector of the Oscar-winning rock climbing documentaryThat commitment will soon take Twentynine Palms beyond beauty, Leto tells me with such enthusiasm he briefly drops his iPhone.
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