In the first few days after Breaking History was released, Kushner did more interviews than he had in his collective six years in the public eye.
Kushner enlivened his Instagram account to post behind-the-scenes photos of events he wrote about in the book, lauding his father-in-law and urging his followers to pick up copies. Same goes for his Twitter account, which, until now, hadnever been used . He sent out several email blasts each day to his father-in-law’s email list, asking people to donate at least $75 dollars to receive a signed copy of the book.
“I’ve never reached out before,” went his initial email, which was followed by many more, plus some cameo correspondence by his wife,“I’m very proud of this book and am humbled by the support I’ve received thus far. I want to thank you for always standing by my family and me by sending you a signed copy of my new book,” wrote Kushner. And “Just contribute $75 or more.
It’s not surprising that Kushner remained so under the radar until now. He enjoyed complete security within Trump’s notoriously insecure orbit and had Trump’s ear enough that he didn’t need to reach him by talking to the press, as many of his other aides felt they had to. He had a pretty nice life without all of this; he was wealthy by birth, made richer by connections formed during his time in the White House.
What is striking is that he’s decided to ratchet up his volume after so many years of intense scrutiny, when he could just continue to live the lower-key, by all accounts settled, life he’s set up for himself since leaving the White House. He and Ivanka moved to Florida, alongside people content to trade New York City for the tax break. His investment firm, Affinity Partners, raised
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