The IOC doesn't have any Japanese sponsors now with the focus expected to shift to the Middle East and India for new income.
The International Olympic Committee's three major Japanese sponsors — Toyota, Panasonic and Bridgestone — are terminating their contracts.
“Honestly, I’m not sure they are truly focused on putting people first. For me, the Olympics should simply be about watching athletes from all walks of life with all types of challenges achieve their impossible,” Toyoda said in English.Toyota had a contract reported to be valued at $835 million, the IOC’s largest when it was announced in 2015.
“The decision comes after an evaluation of the company’s evolving corporate brand strategy and its recommitment to more endemic global motorsports platforms,” the Tokyo-based company said in a statement.
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