In Japan, overtourism and the weak yen have prompted restaurants to consider the merits of differential pricing for tourists.
Kudos to you if you can speak perfect Japanese and order food at a neighborhood sushi bar in Tokyo. If you can, chances are that on your next trip to Japan, you may be able to score a better deal by blending in as a local. Japan has never been a destination known for hiking up prices for foreigners. But overtourism – fueled by a combination of pent-up post-Covid demands and the weak local currency – has recently prompted restaurants in the country to consider the merits of differential pricing.
Elisa Chan, associate director of the Chinese University of Hong Kong’s hospitality research center, said differential pricing can be an effective way to combat overtourism. “The owner may want to make sure that the sudden surge in tourist demand does not drive away all its loyal and frequent local customers. Charging tourists more may be seen as a solution to this,” she said. Yonemitsu, the restaurateur, said the influx of tourists isn’t simply an issue of adding extra tables.
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