As fashionistas endlessly bookmark luxury pieces on resale treasure trove The RealReal, and TikTok influencers serve up the latest microtrends, 2023 is the ideal time for the opening of 2nd Street USA.
As fashionistas endlessly bookmark luxury pieces on, and TikTok influencers serve up the latest microtrends, 2023 is the ideal time for the opening of 2nd Street USA. The Japanese-based company is taking over the local resale market by offering something for every kind of shopper.
"The types of items they'd sell would include what they needed in the area as much as what was popular at the time," she says."So, you could have an entire secondhand camping store. In the fashionable areas of Japan like Harajuku and Shibuya and some of the more popular areas of Kyoto, they'd sell clothing. But the problem was that secondhand wasn't a really popular concept in Japan until very recently.
"One of our store format models is suburban [areas] like in Japan," Gautier says."Having a lot of stores does require us to expand into smaller areas where there's a good opportunity for real estate. Either there's no construction needed or a fast turnaround for business permits. If the construction and timing are right, we're going to hit the ground running.
Educating the customer and salespeople is a crucial step. 2nd Street's team committed to authenticity creates extensive manuals to assure that items are the real deal. Luxury pieces are authenticated by Entrupy, a company devoted to protecting buyers and sellers from counterfeit and fraudulent items.
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