Japan Sees Record-Breaking Tourism Boom in 2024

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Japan Sees Record-Breaking Tourism Boom in 2024
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Japan welcomed a record 36.9 million foreign tourists in 2024, a 47% increase from the previous year. This surge is attributed to post-pandemic travel and the weakening yen, making Japan more affordable for international visitors. While the influx of tourists has boosted the economy, it has also led to overcrowding in popular cities.

The number of foreign travelers to the country rose a whopping 47 percent to a record 36.9 million in 2024, Bloombergon Wednesday. Those visitors were led by people from South Korea, Taiwan, and China, according to data from the Japan NationalOrganization cited by the outlet. Last year’s influx of tourism beats the previous record heartily—that was 31.9 million people in 2019.

and the yen’s declining value. That latter trend has made Japan much more affordable for those coming from across the globe, with the currency hitting a 37-year low just last week, Bloomberg noted. A weaker yen means that dining, shopping, accommodations, and transportation are now all cheaper in Japan than they once were.

The hefty tourism numbers put Japan ahead of schedule when it comes to the country’s goal of hitting 60 million foreign visitors by 2030, Bloomberg wrote. But they’ve also resulted in some backlash from locals, who are dealing withis becoming a serious issue in places such as Kyoto,” Harumi Taguchi, a principal economist at S&P Global Market Intelligence, told Bloomberg. “The key will be how other regions can get information out and attract people to come to their areas.

In response to this over-crowding, Kyoto has banned travelers from certain streets in the Gion district, where they were harassing geishas. And the city of Himeji is thinking of raising prices to its castle for foreign visitors, Bloomberg reported. Still, as Taguchi noted, Japanese locals are hoping that tourists will still come to the country, but that they consider other areas that aren’t as populated at the moment.

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