Money-losing Japanese automaker Nissan is banking on its latest “e-Power” technology for a turnaround.
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Read full article: THIS WEEK: Daily opportunities for rain, but don’t cancel your Memorial Day plansRead full article: ME’s office identifies man killed in single-vehicle crash along Interstate 10KSAT DEALSSeido™ Japanese Master Chef's 8-Piece Knife Set w Gift BoxReporters try out Nissans e-Power electrification technology on the current Qashqai model at the companys Grandrive facility in Yokosuka, Japan, outside Tokyo, Monday, May 26, 2025. Nissan Chief Technology Officer Eiichi Akashi talks to reporters about their next-generation e-Power technology at the companys Grandrive facility in Yokosuka, Japan, Monday, May 26, 2025. Visitors walk past Nissan signage at Nissan headquarters in Yokohama, Tuesday, May 13, 2025. Reporters try out Nissans e-Power electrification technology on the current Qashqai model at the companys Grandrive facility in Yokosuka, Japan, outside Tokyo, Monday, May 26, 2025. – Money-losing Japanese automaker Nissan is banking on its latest “e-Power” technology for a turnaround.. It’s different from a Prius in that it doesn’t switch back and forth between the motor and engine during the drive.That means the car always is running on its EV battery, ensuring a quiet, smooth ride. “Nissan has a proud history of pioneering innovative technology that set us apart,” Chief Technology Officer Eiichi Akashi told reporters on the sidelines of a test drive at its Grandrive course outside Tokyo. The advantage of e-Power vehicles is that they never need to be charged like EVs do. The owner just fuels up at a gas station and the car never runs out of a charge. Nissan Motor Corp., which racked up a $4.5 billion loss for the fiscal year through March, sorely needs a hot-seller, especially in the lucrative North American market. But the U.S. market is proving a big headache for all the Japanese automakers because of President Donald Trump’s tariff policies. To achieve a turnaround, Nissan is working on reducing costs, strengthening business partnerships and redefining its lineup. That's where e-Power fits in, according to Akashi. Nissan announced earlier this month that it’s slashing about 15% of its global work force, or about 20,000 employees, and reducing the number of its auto plants to 10 from 17, under an ambitious recovery planNissan officials did not give a price for the upcoming e-Power models. The only other automaker offers a similar technology is “kei,” or tiny car manufacturer Suzuki Motor Corp. E-Power is already offered on the Nissan Qashqai and X-Trail model in Europe, and the Note in Japan. The upgraded version will be offered in the new Rogue in the U.S.. It's also working on a solid-state battery which is expected to replace the lithium-ion batteries now widely used in hybrids, EVs and e-Power models. Analysts say Nissan is in danger of running out of cash and needs a partner. Speculation is rife its Yokohama headquarters building will get sold, or one of its Japan plants will be turned into a casino.Copyright 2025 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.Seido™ Japanese Master Chef's 8-Piece Knife Set w Gift Box
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