McDonald's is bringing a burger bun made with rice to Japan next month — and the news is sending the Japanese internet into a frenzy.
The rice burger bun, or"gohan" burger in Japanese,"offers a new taste by changing the bun into a specially made rice bun while keeping the ingredients and seasoning of the classic burger," according to McDonald's Japan. The buns are made from homegrown rice and are glazed with a savory soy sauce that McDonald's says will allow consumers to"enjoy the usual burger taste while enjoying the exquisite harmony of a new flavor stemming from an unexpected combination.
お米ではさんだマクドナルド❗️❓ #ごはんてりやき #ごはんベーコンレタス #ごはんチキンフィレオ が #夜マック に期間限定で新登場✨定番の3商品がお米でさらにおいしく🤤2/5から❗️お楽しみに👍 #ごはんできたよ— マクドナルド January 28, 2020 Huge reactionRead MoreAhead of its launch, McDonald's Japan fired off a cryptic tweet that caused a stir among Twitter users. "Ahhh ... I really wanna eat rice," the company tweeted Saturday. That message has already racked up over 233,000 likes and 56,000 retweets.
— マクドナルド January 25, 2020 Some social media users predicted the arrival of the rice burger bun and thanked McDonald's. A few Japanese rice farms offered to become McDonald's suppliers. Others hoped for the return of a curry, rice and fried pork cutlet dish that graced McDonald's Japanese lunch menus in the 1990s."The reaction was huge. People didn't know there was going to be a new product so it created a lot of suspense.
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