Japan's tax revenues from alcohol sales have plummeted due to COVID-19.
Drinking in America is not only on the rise, but at a higher level now then when the substance was banned a century ago.due to the coronavirus pandemic's impact on the restaurant and nightlife industry, so the country is launching a new contest to try to boost consumption among young people dubbed, "Sake Viva!"
"The purpose of this announcement is to revitalize the industry," Japan's National Tax Agency said in announcing the plan, according to a translation. boost alcohol salesFILE - Glasses of craft beer sit in a tray ready to be served inside the Bakusyu Club Popeye bar in the Ryogoku neighborhood of Tokyo, Japan, 2015.
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