Jana Reiss: Here’s hoping that embracing Easter wasn’t merely a “we’re not weird, please like us” campaign.
The Easter emphasis has been building for some time . Indeed, almost all of the links to activity suggestions and other resources were culled from the church’s magazines from the past two decades.
He wasn’t the only one to mention Palm Sunday. It came up frequently over the course of the weekend. Apostle Ronald Rasband evenabout what happens on Palm Sunday, telling a story about being in Ghana one Sunday to divide a stake and being pleasantly surprised to see out the window Christians from another church “joyfully walking down the street waving palms in their hands,” in memory of Jesus’ entry into Jerusalem.
It also says to “learn more about Jesus Christ by meeting with the missionaries,” suggesting that the intended audience for the page is not current members but prospective converts.
This pilot ward’s webpage is devoid of distinctive language that may be confusing to outsiders. “Sacrament meeting” has become “Sunday services,” while “priesthood and Relief Society” are now “Gospel study.” In a letter to that ward explaining the new site, it was made clear that the goal was to appear to be “more inclusive and hopefully capture a wider audience” of prospective converts.
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