Pitti Uomo’s love story with the Antwerp school continues. After inviting Ann Demeulemeester to celebrate her career in fashion via an exhibition last June, the menswear trade show has invited Belgium-based Jan-Jan Van Essche for the upcoming edition.
Credited for his minimalistic designs stemming from open shapes and free forms and stripped of flourishes, details and cultural connotations even when referencing African clothing, Japanese kimonos and medieval Belgian garments, Van Essche debuted on the Paris Fashion Week schedule in 2021 with a digital showcase and held his first physical presentation last June.“This will be our first show ever, so it’s going to be a special event for us in any case.
Word of mouth and a biannual showroom in Paris have garnered him loyal stockists such as Dover Street Market in Tokyo, Japan; H. Lorenzo in London, England; Joyce in Hong Kong, China, and Stijl in Belgium. “Jan-Jan Van Essche is a reserved yet emblematic figure in contemporary men’s fashion, to an extent that he would probably be the first to consider superfluous any claims of gender distinction,” said Lapo Cianchi, director of communication and events at Pitti Immagine. “Instead, he is interested in generating, each time, a different version of the same model of elegance and effortlessness and transmitting an idea of freedom.
Pitti Uomo organizers are building up the hype around the 103rd edition of the trade fair, after June’s event suggested business was back in full force following a few pandemic-disrupted and digital-only editions.
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