The Fairwork trio talk about their new book on the ‘extraction machine’, exposing the repetitive labour, often in terrible conditions, that big tech is using to create artificial intelligence
From left, Mark Graham, Callum Cant and James Muldoon. ‘Technology is meant to automate menial work, but in fact what you have is people being forced to do more routine, boring and less skilled work.’From left, Mark Graham, Callum Cant and James Muldoon. ‘Technology is meant to automate menial work, but in fact what you have is people being forced to do more routine, boring and less skilled work.’
The extraction machine for us is a metaphor that allows us to think much more about whose labour, whose resources, whose energy, whose time, went into that process.
James Muldoon: Surveillance capitalism best describes companies like Google and Facebook that make money primarily through targeted advertising. It’s an apt description of a data-to-advertising pipeline, but it doesn’t really capture the broader infrastructural role that big tech now plays.
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