In a bid to further extend its Shooting in Spain brand around the world, the Spain Film Commission (SFC) began in 2018 to name prominent figures in the international entertainment biz as honorary a…
brand around the world, the Spain Film Commission began in 2018 to name prominent figures in the international entertainment biz as honorary ambassadors. Among them are former HBO executive and U.S. ambassador to Spain James Costos; director Terry Gilliam; actors Emily Blunt and Aitana Sánchez- Gijón; NBCUniversal executive Veronica Sullivan; DP Javier Aguirresarobe and Indian location manager Ramji Natarajan.
More positive changes came with the current government. “[Prime Minister Pedro] Sánchez saw an opportunity to make Spain a leading destination in Europe for film and TV production. He realized the economic benefits it would bring to Spain post-COVID, by creating jobs and economic growth, not only in the entertainment sector but also a number of secondary sectors, creating jobs in travel, tourism, food and hospitality services,” says Costos.
For cinematographer Aguirresarobe, whose impressive and varied credits include Alejandro Amenabar’s “The Others,” Taika Waititi’s “Thor Ragnarok” and Pedro Almodóvar’s “Talk to Her,” being an honorary ambassador meant assuming “the responsibility of being the spokesperson for the value and professionalism of Spanish crews.”
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