James Bay Literally Floats Through NYC For 'Bad' Music Video: Watch

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James Bay Literally Floats Through NYC For 'Bad' Music Video: Watch
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James Bay took his heartbreak anthem, 'Bad,' to the streets of New York City for his new music video.

James Bay took his heartbreak anthem, "Bad," to the streets of New York City for his new music video.

The clip, released on Thursday , features the crooner sitting on a chair, playing guitar, as he floats through the Big Apple. He croons the devastating lyrics as he travels from Central Park to Times Square. “With 'Bad' and the other songs on the EP, I wanted to be honest about some of my own stories and other stories I was being pulled into," Bay said of his latest project,, in a press release. "I regularly write things down in a stream of consciousness to empty my head."

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