Jake Paul has a new sports-media and mobile-betting company, and he thinks he can take on ESPN, DraftKings, and Dave Portnoy. MatthewStieb reports
“Maybe he was innovative 25 to 30 years ago, but he’s been doing the same thing for 25 years,” Paul says on the phone from the gym. “It’s a new generation; it’s a new era. I just look at TikTok as the North Star. That’s where everything is heading: TikTokification. And none of these sports shows even have a million followers on TikTok.” To his credit, Smith does have just north of a million followers on the social-media platform popular with Gen Z.
The TikTokification of the mind is a trend Paul thinks he can use to make a lot of money with his new sports-media and mobile-betting company, Betr. Announced this month with $50 million in series-A funding, the plan is to break into the industry by having Paul host a weekly flagship show to drive his young audience to the app in what his business partner describes as a “clever hack” to “convert users to the real-money-gambling business.
With the app and Paul’s fame among a young audience with disposable income, it could be a smart bet. Sports fans and drunk uncles have been making dumb money guesses like this for generations, and Betr’s early social-media push shows how much fun instant gratification can be. He and his friends will gamble on literally anything.
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