The ultra-luxury EV sedan marks first model in brand’s radical electric reboot.
Jaguar upcoming all-electric flagship sedan finally has a name: Type 01. Previously referred to as the Type 00 concept, Jaguar says the new name reflects the brand’s future, one that, frankly, industry watchers and fans of the make find polarizing.
The slabby flanks, the extra-wide coffin nose, not to mention the marque’s change in typeface—to many they are an affront to the elegant design language that defined Jaguar since its birth. To others, the bold departure is the point. But its name doesn’t address that debate. Jaguar says the “0” represents zero-emissions mobility, while the “1” signifies the first model in a new generation of electric Jaguars built on a dedicated in-house platform.
“We have reimagined Jaguar for a new era, with inspiration from what has gone before,” Jaguar managing director Rawdon Glover said in a statement. “Our engineers have achieved this with a vehicle that looks and drives like no other electric car, yet reflects a unique provenance. ”The Type 01 is expected to sport a three-motor setup—one up front and two powering the rear—that altogether produces around 1,000 horsepower.
Jaguar says it is targeting more than 400 miles of driving range and a starting price near $150,000, putting it a competitive set that includes the Porsche Taycan, Mercedes-Benz EQS, and Lucid Air. The Type 01 will be the first of three planned ultra-luxury EVs Jaguar plans to launch before 2030 as part of its brand reset, which is reportedly still focused entirely on electric vehicles.
The production version of the Type01 is expected to debut later this year ahead of sales planned for 2027.
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