Located in the original site at 701 Madison Avenue, Jaeger-LeCoultre's new boutique has further emphasized the importance of customer experience.
, the same location where the company opened about 10 years ago. The 1,200-square-foot store has now been expanded to a total of 2,325 square feet.the public, not only in our exhibitions but also in our flagships; we bring history, we bringlot of storytelling from the manufacture directly to the public,” chief executive officer Catherine Renier told WWD.The new flagship gives customers a more detailed view of the world of watchmaking, expertise, and innovation the brand is known for.
The boutique’s entrance is set between two large windows and leads to an open-plan main floor, with double-height ceilings that blur the boundaries between the rooms, and is composed of natural colors and organic materials such as limestone and oak, with accents of black brushed metal, which mimic the brand’s home in the Vallée de Joux.
Visitors first encounter the “Craftsmanship Table,” where they can gain a deeper understanding of the brand’s history, as well as discover the brand’s Métiers Rares, a small atelier within the factory that was introduced in 2016. It is dedicated to the rare techniques of finishing, such as enameling, engraving, the gem-setting and guilloching.
Toward the left of the entrance, visitors encounter the 1931 Café, which pays homage to the Reverso watch introduced in 1931 that is representative of the emblematic Art Deco design.
The Swiss brand currently operates flagship boutiques in the U.S. in Beverly Hills; Boca Raton, Fla.; Las Vegas; Costa Mesa, Calif.; Palm Beach, Fla.; Houston, and Miami’s Design District.The Best Dressed Stars in NAACP Awards History. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google. We use vendors that may also process your information to help provide our services.
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