Swiss watchmaker Jaeger-LeCoultre is celebrating the launch of its newest Rendez-Vous Dazzling Shooting Star watch with American actress Amanda Seyfried as the star of its campaign.
Continuing with the astronomical theme, Jaeger-LeCoultre has unveiled the “In Pursuit of Chance” campaign, a poetic journey through the stars with the “Mamma Mia!” actress. Promoting the collection’s latest addition, the campaign aims to embody the concept of manifestation, alluding to the idea that life is not merely a series of lucky encounters, but rather an intentional existence.
“By making a wish, I am challenging myself to make a difference in my life and it feels that the universe allows me to.”The watchmaker is promoting the idea that human beings create the conditions in which they may accomplish their desires, making their dreams a reality.View this post on InstagramWearing the new Rendez-Vous Dazzling Shooting Star, Ms. Seyfried appears in a dramatic and dreamlike setting, with the night sky as her backdrop.
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