Chery has opened its new assembly plant in Shah Alam – the facility, Chery Corporate Malaysia, will be exclusive to the premium Jaecoo brand (Chery’s own models will continue to be built at the Inokom …
The company took the opportunity to debut the first CKD locally-assembled J7, which will finally be launched on July 19 after a protracted teaser campaign that. A research and development centre, meant for Chery’s right-hand-drive conversions, will also be built at the compound, as will a test track.
To recap, Jaecoo is positioned as Chery’s upscale off-road-focused brand, similar to Land Rover – something the J7 aims to emulate with its boxy, minimalist design. Based on the, the car will be offered in front- and all-wheel-drive variants, estimated to be priced at RM150,000 and RM160,000 respectively.
A total of seven drive modes are available, four of which – Snow, Mud, Sand and a general Off-Road setting – are exclusive to the AWD model. Standard kit includes full-LED headlights, 19-inch “Aurora” two-tone alloy wheels, flush pop-out door handles and keyless entry with remote engine start.
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