Jacquemus will use Apple's iPhone 16 Pro Max at its Jan. 26 show to capture video, runway photography, close-ups and even an interactive installation for guests.
A still from the teaser announcing that Jacquemus'"La Croisière" show on Jan. 26 will be captured with an iPhone 16 Pro Max.In a teaser shared on Instagram that drew thousands of likes in the space of five minutes, a robotized arm holding a smartphone can be seen rolling closer to a dress form to capture up-close shots of a black dress as it spins.
Known for staging cinematic runway displays in spectacular locations including a lavender field, a salt mine and the Palace of Versailles, the brand founded by Simon Porte Jacquemus is returning to the official Paris calendar for the first time since 2021 with its 2 p.m. show on the final day of the men’s shows.The brand is searching for a minority investor to fund its ongoing retail growth and expansion into beauty.
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