The Jacquemus and Four Seasons pop-up store will be at the Ocean Club Bahamas.
In an interview with Marc Speichert, chief commercial officer of the Four Seasons, he said they select brands with “the same ethos and similar values” to the Four Seasons brand. Those include an elevated brand, authenticity and a sense of joyfulness and wittiness.Bella Hadid Favors White-hot Dressing in Backless Jacquemus Look at Cannes Film Festival 2024
“When you look at what Jacquemus is doing, a lot of these values are consistent with how they portray that brand. We’re much in sync,” said Speichert. He said they wanted to do something more than an activation or a takeover at the pool. At the Four Seasons, they care very much about their retail business and they want their guests to take something home. The merchandise is bespoke and can be bought at the store at the Ocean Club and also online.
Asked how these collaborations enhance the Four Seasons brand, Speichart said, “Our number-one priority with the brand is to make sure we are retaining our best guests,” he said. The hotel makes great effort to recognize the guests before, during and after their stay, he said. In addition, they look to create a pipeline of new guests. “We have a whole series of tactics and actions to drive new brand guests,” he said.
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