The Jackson Hole Travel & Tourism Board developed an Instagram filter to warn tourists if they’re too close to safely take photos of wildlife.
Wyoming’s Jackson Hole Travel & Tourism Board has created an open-source Instagram filter to help visitors gauge if they’re at a safe distance from wildlife to take photos. The board hopes the tool will help better protect tourists visiting wildlife destinations — and the animals they’re watching — during the busy summer travel season. To use the filter, visitors to the valley and wilderness recreation area need to open up the Selfie Control filter in the Instagram app.
However, it can be hard to tell whether or not you’re at least 100 yards away through sight alone, which is why the board developed the filter. It’s also why Jackson Hole made it open-source, so other wilderness destinations can also download the code and create their own versions. “We want to see the numbers of stunning wildlife images on the rise and incidents and accidents steeply decline,” said Crista Valentino, executive director of the Jackson Hole Travel & Tourism Board.
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