The ready-to-drink blend is a classic bar cocktail that brings iconic taste to Mzansi
Brown-Forman Corporation and The Coca-Cola Company are excited to announce the launch of the iconic Jack Daniel’s and Coca-Cola Alcoholic Ready-To-Drink spirit cooler in South Africa.
Following its successful introduction in over 25 markets globally, including the United States, Mexico and Japan, the Jack Daniel’s and Coca-Cola ARTD spirit cooler is now making its debut in South Africa. “We are delighted to bring the Jack Daniel’s and Coca-Cola ARTD to the South African market, providing consumers with a new and exciting way to enjoy the timeless combination of our two iconic brands,” said Peter Orfanidis, Area Manager, Southern Africa, Brown-Forman.
The packaging boldly integrates iconic qualities of both brands — the red Coca-Cola logo written in its classic Spencerian script coupled with the bold, black Jack Daniel’s Old No. 7 design — emphasising the premium quality and heritage of the product.
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