.Coach fused Kate Moss and JLO's favorite handbags into one mega hybrid bag to take you into the new season–and beyond!
The Rogue hit the handbag market in 2016, as Vevers was getting into his stride at Coach. Inspired by free spirits, rebels, and dreamers, the go-anywhere boxy top-handle style, with a compartmentalized inner and shoulder strap, quickly became a success story.
Years later, when the idea came to Vevers to revitalize the timeless design, only an all-star cast would do to debut the Rogue 2.0.And so, he called upon Coach brand ambassadors Jennifer Lopez, Kate Moss, Kōki, Ma Zhe, Kelsey Lu, and Xiao Wen Ju to star in a global campaign photographed by Juergen Teller with styling by Olivier Rizzo. Shot in famous landmarks around the world, the glossy pictures position the Rogue as a sleek city essential and an instant outfit elevator.
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