Possibly the only person who can unlock all the mysteries of J. Cole is Ibrahim “IB” Hamad, the rapper’s label co-owner, business partner, manager and pal since the two attended St. John University…
is Ibrahim “IB” Hamad, the rapper’s label co-owner, business partner, manager and pal since the two attended St. John University in Queens together as young students. And there’s no shortage of secrets that the two share, like exactly what’s in store for the Dreamland label. uploaded his 2011 “Can’t Get Enough” music video to his YouTube page last Friday, you got the feeling that the North Carolina rapper/producer/label owner was up to something.
Of course, there’s the fact that Cole, after being quiet since the release of February’s moody “Middle Child,” is featured on two new singles, Ty’s “Purple Emoji,” and Young Thug’s “The London.” There’s rumblings that his next album, either “Fall Off” or his “Kill Edward” project, would drop in 2019. Plus, there’s the fresh announcement that he’ll co-headline the inaugural Day N Vegas with Kendrick Lamar and Travis Scott Nov. 1-3 in Las Vegas.
That’s Joie Manda who believed in us. We waited, as we wanted to be in a position where we were sure of Cole’s career. That came first. The relationship with Interscope came down to Manda. We wanted to be with someone who knew that our vision was long term — not momentary, not based on a trend — and someone who understood that our artists were about careers, and not just pumping out hits. For someone who was willing to be patient, the pay-off would last longer.
In the last several years, people have good-naturedly ribbed Cole about having no features on his songs. Do you think he’s had enough of that talk?
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