J Balvin, Ozuna, Cazzu and more heat up day 1 at BajaBeachFest in Mexico
and up-and-coming female trap artist Cazzu, the opening day of Baja Beach Fest 2019 featured an all-Latinx lineup that drew a staggering 30,000 attendees for a sold-out, sun-soaked reverie.
Launched by Chris Den Uijl and Aaron Ampudia in 2018, the two-day festival quickly sold out after its lineup was announced this year, a testament to the strength of what the pair call "musica urbana" or just "urbano" -- Spanish for urban music. Last year's Baja Beach Fest drew 15,000 attendees to the small beach town less than an hours drive across the border from San Diego..
The old school vibe quickly turned into a massive EDM-heavy dance off by the time Natalia & Esther hit the stage that afternoon. The returning two DJs seemed gleefully adamant on lighting up the dance floor, keeping the energy high throughout. At one point, Esther walked away from the turntables, picked up a violin, and began riffing to the indelible melodies of yesteryear smashes, like Coldplay’s “Clocks.
Then, she transformed into a sly, irreverent rhymester who spat some seriously fierce verses. “Yo soy Cazzu y esto es el mothaf---ing trap!” she howled.
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