SPONSORED | J&B is encouraging consumers, communities and large enterprises to take active steps to support small businesses. Read more.
J&B HIve entrepreneurs: Sthe Mpehle, Nondumiso Nkosi and Lethabo MokoenaLocal small businesses contribute positively to the growth of the country’s economy, yet only three out of 10 have a chance to survive. To address this challenge, J&B is encouraging consumers, communities and large enterprises to take active steps to support small businesses.
“The J&B Hive has garnered a well-deserved reputation as a creative nerve centre within Braamfontein, where upcoming creative entrepreneurs are incubated in a space that encourages their creativity. The activity during Global Entrepreneur Week reinforced the many strides made by J&B in collaboration with the J&B Hive where creative entrepreneurs are concerned,” says Nana Akua Twerefoo, J&B Whisky senior brand manager.
In addition to the recent monthly shoe-cleaning enterprise he has initiated for international alcohol brand Diageo, Walk Fresh has establishing a mobile unit equipped to provide shoe-cleaning services at various events throughout Johannesburg. Walk Fresh has also recently collaborated with activewear brand Sports Scene on a pop-up apparel container in its new Sandton store.
Bedoo’s fashion-forward fusion of culturally contemporary style has awarded Nkosi a multitude of celebrity endorsements, which includes her 2018 collaboration with SA songstress Nandi Madida that saw her pieces showcased at New York Fashion Week.Over and above her custom-made headpieces taking centre stage in a J&B television commercial, Nkosi has also created a bespoke headpiece for noteworthy lead singer Buhle Mda of the popular local band The Soil.
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