ITV suffered another poor quarter with the British commercial broadcaster blaming the fact that the “economic and political environment remains uncertain”. The company saw total external revenue do…
suffered another poor quarter with the British commercial broadcaster blaming the fact that the “economic and political environment remains uncertain”. The company saw total external revenue down 7% over the last financial quarter, although its 5% decrease in advertising revenue was “better than previously guided”.ITV Studios
, the company’s main growth engine, saw revenue down 6% to £758M, pointing to delivered shows weighted towards the second half of the year, Online growth, however, which includes its U.S. service BritBox and ITV Hub, was up 18% “against tough comparatives”. The 5% fall in advertising growth was slight better than the 6% that it had expected over the first half of the year, particularly tough given the absence of a major football tournament this summer.which it renewed for two seasons in 2020, will largely be shown in its next financials, although the opening few episodes did help bolster results. It also pointed to titles such asCarolyn McCall, ITV Chief Executive, said: “ITV delivered another good viewing performance in the first half of the year.
She added, “We are making good progress in each area of our strategy as we become an increasingly digital entertainment company. BritBox is set to launch in Q4, as is our new programmatic addressable advertising platform, and we are accelerating our digital and data capabilities. ITV Studios has a solid pipeline of new and returning shows this year – from
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