ITV bosses have talked up the Plimsoll Productions and Ben Stephenson deals as “ticking the box on genre and geography” and detailed how soon-to-launch streamer ITVX will attract bigger…
producer Plimsoll for £103M and set up a transatlantic talent label within the production arm for formerSpeaking to the press after the unveiling of ITV’s half-year results, CEO Carolyn McCall said the pair of landmark deals “tick the box on genre and geography,” allowing the production/distribution arm to move into a new space, natural history, and helping with the push to make more high-end scripted hours and work more regularly with U.S. streaming platforms.
The pair of deals demonstrate “two very different strands of our strategy,” added McCall, one being an acquisition of a company “with a very strong infrastructure of its own” and the other being an individual setting up a label. ITV Studios is attempting to double its proportion of total revenues from SVoDs over the next four years, and today’s half-year report showed progress, with turnover rising 3pp to 19%. Its number of scripted hours nearly doubled on the same period last year. The results showed aMcCall and Content Boss Kevin Lygo talked up soon-to-launch streamer ITVX, which is gearing up for Q4 rollout and will see shows premier exclusively months before being given a linear run.
“Their shows will have more presence on air over a year,” he added. “We can premier something on ITVX and then six months later put it on the channel where you will get another group of viewers watching it and another bump on ITVX. We think it’s a full, virtuous circle.”
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
ITV Half Year External Revenues Climb to $2 Billion Despite Ad Sales WeaknessU.K. broadcaster ITV’s total external revenues are up 8% at £1.67 billion ($2.04 billion), according to half year financial results released on Thursday. Total ITV Studios revenue was up 16% …
Read more »
ITV Ad Revenue Drops 5 Percent in Second Quarter, Studios Unit Grows 16 Percent in First HalfThe U.K. TV powerhouse provided a better-than-expected mid-year update, but CEO Carolyn McCall noted, her team was 'mindful of the macro-economic uncertainty.'
Read more »
Ji Sung, Seo Ji Hye, Lee Soo Kyung, And More Talk About The Difficulties Of Their Roles In “Adamas,” The Drama’s True Genre, And MoretvN recently held a press conference for their upcoming drama “Adamas”! “Adamas” depicts the story of twin brothers uncovering the truth from an incident 22 years ago. The two will work as one in order to clear the murder charges of their biological father who was accused of killing their stepfather and to find the
Read more »
Shania Twain says voice was 'never the same again' due to Lyme diseaseCountry music superstar Shania Twain is sharing new details about the health battle she says she faced due to Lyme disease.
Read more »
AT&T and Verizon eke out just one 5G network quality award each against T-MobileT-Mobile just upped the value of its Sprint merger synergies with $200 million.
Read more »
New Houston cookie purveyor opening its first store in the HeightsAfter scoring with Houston cookie fiends at pop-ups, Pudgy’s Fine Cookies will now have...
Read more »