With Italy, France and Spain in full lockdown in the face of the unrelenting coronavirus outbreak, their respective film industries are preparing to take exceptional measures that could limit the a…
With Italy, France and Spain in full lockdown in the face of the unrelentingoutbreak, their respective film industries are preparing to take exceptional measures that could limit the anticipated economic damage by opening themselves up to an uncharted gamble in streaming.
In France, which has Europe’s strictest release window policy and the most powerful lobby of exhibitors, film board CNC is in talks with guilds to bend the rules and allow movies to bypass cinemas and debut on transactional VOD. Shellac, a distribution company that also runs theaters in Paris, has decided to release its film “Monsieur Deligny” straight to VOD. Meanwhile, Memento Films Distribution, which risked releasing the Juliette Binoche-starring “The Good Wife” just four days before the theater shutdown after spending more than $1 million in P&A, is planning a second theatrical release when cinemas reopen, even if it means forking over additional marketing dollars.
In Italy, where the box office was down 70% the week before theaters shut down, the motion picture association Anica has also been exploring what to do with dozens of local and international films in release limbo and finding ways of offsetting the loss of the theatrical revenue stream, the org’s chief, Francesco Rutelli, tells Variety.
Damages to film production are expected to be greater. A $145 million aid package to help exhibitors, distributors and producers was unveiled by Italy’s culture minister on March 16.
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