The collection is available in stores now
Italian sportswear brand Kappa has confirmed a collaboration with the affordable high-street giant Primark . Kappa is the latest licensed name Primark has worked with following a Hello Kitty-inspired collection by San Rio and historic work with Harry Potter, Rita Ora and Disney. The 30-piece collection is a 'fresh take' on Kappa's Italian heritage and includes items for sports and everyday styling.
Davide Piccolo, chief executive of Kappa, said: “It is a great opportunity to collaborate on this brand-new capsule collection with Primark, a globally recognised brand. We are excited to engage with the Gen Z audience by leveraging contemporary trends. Together, we can combine our sportswear heritage with Primark’s global presence to deliver innovative and stylish activewear that resonates with young people.
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