Italian brand di Lorenzo Serafini collaborates with young Savoia heir for Lauren bag launch

Italian brand di Lorenzo Serafini has partnered with Vittoria, a young Savoia heir, to launch its Lauren bag. The bag was first unveiled during the brand's spring 2024 show in Milan. Vittoria, the 20-year-old model and daughter of French actress Clotilde Courau and Emanuele Filiberto of Savoy, perfectly embodies the elegance and refinement of the brand.

di Lorenzo Serafini has tapped a young Savoia heir to mark the launch of its Lauren bag, which was first unveiled during the brand’s spring 2024 show in Milan in September.’s former ruling dynasty — to embody the sophisticated yet fresh ethos of the brand.

“With this bag, I wanted to create an accessory that is a symbol of femininity and timeless style. Through its versatile design, it easily transforms from an elegant evening clutch to a practical chic day bag,” said Serafini, who has been creatively helming the Aeffe-owned brand since 2014. Coming with a price tag ranging between 650 euros and 870 euros, the Lauren bag launches Tuesday on the brand’s e-commerce, at its store in Rome as well as at a selection of Italian and international retailers. For one, Clan Upstairs in Milan will dedicate a window to the accessory during the upcoming Salone del Mobile design event, which will run April 16 to 21.

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Di Lorenzo Serafini Lauren Bag Savoia Heir Collaboration Fashion Milan Vittoria Elegance Refinement

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