“It Was Astonishing”: How NBC Convinced Al Michaels to Embrace His AI Voice for Olympics Coverage

Al Michaels News

“It Was Astonishing”: How NBC Convinced Al Michaels to Embrace His AI Voice for Olympics Coverage
NbcOlympicsArtificial Intelligence
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The network will use an artificial clone of the legendary broadcaster’s voice to narrate its daily recaps of the summer event. “It was not only close,” he says of the technology, “it was almost 2% off perfect.”

For generations of sports fans, Michaels has been a near-constant presence, providing the soundtrack of last-second field goals, ninth-inning walk-offs, and fourth-quarter buzzer-beaters. He was the voice of Monday Night Football for 20 years, then Sunday Night Football for 16. When the 1989 World Series was disrupted by an earthquake, Michaels’s voice was the one viewers heard just as the broadcast went static.

“This was born of curiosity because I’m a very curious person,” Michaels said. “I was approached about this project and didn’t really understand too much about it. Believe me, I am no techie by any stretch of the imagination, but I know that, ready or not, here comes artificial intelligence.” “People are being thrown curveballs,” he said. “Can this be manipulated to the point where people are getting either catfished or gaslighted?” He is also concerned about its implications on the workforce.

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