OpenAI is apparently considering bringing ads to the ChatGPT Free tier, and it might happen sooner than you think.
OpenAI has put a lot of work lately into improving the free tier of ChatGPT. Users who want to test the chatbot don't need to pay $20/month, and they can still use more advanced AI features, though they still can't access everything that's available to paying subscribers. ChatGPT Free accounts can access a reasoning model, use the viral 4o image generation model, and generate Deep Research reports.
Could that product account for an overwhelming chunk of that extra revenue in the 'new products' category? We have no way of knowing, as it's unclear when that product will be launched. But I'll point out that OpenAI sees itself making an extra $3 billion in revenue with the help of that category next year. That's an indication that ads are coming to ChatGPT at some point in the coming year.
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