An eco-friendly alternative to the plastic bottles and tubs of lotions and potions we rely on on a daily basis. What could be better?
Once upon a time, ye old faithful bar of soap was the only skincare product we needed. A workhorse by any measure, it occupied a large space in our beauty routines, tasked with removing the day’s grime and leaving a clean canvas in its wake. But for all its good points it also had its flaws: its alkaline, oil-stripping qualities could leave skin dry and taut, and dermatologists soon started warning against them, eventually paving the way for the bottled cleansers we all rely on today.
Thanks to an increased emphasis on sustainability and improved formulations, however, the humble bar of soap is seeing a resurgence. “Using solid bars can completely eradicate any waste,” says Brianne West, founder of the world’s first zero-waste beauty brand, Ethique, whose entire product offering comes in bar format. “I created the brand to help rid the world of plastic waste and offer consumers an alternative that didn’t compromise on quality.
That’s the beauty of the bar – it’s an eco-friendly alternative to the plastic bottles and tubs of lotions and potions we rely on on a daily basis. Un-spillable, long-lasting and multi-purpose, it offers an alternative to bottles that are difficult to recycle and, frankly, too big to cart around with us.
Of course, there is also the question of efficacy. Far from stripping the skin or hair like they used to, the new wave of bars often err on the side of clean beauty, and are free of ingredients that offend the body’s natural processes . The fact that there is less water included in the formulations means there is less opportunity for microbial growth and therefore less requirement for harsh preservatives – the end result being a product that is much kinder to the skin.
“The beauty industry is responsible for a huge amount of plastic waste, and this is arguably one of the biggest challenges our planet faces,” says West. “A lot of beauty products, particularly the high-end brands, contain packages within packages, none of which tend to be recyclable as they are made out of mixed materials. It’s a brand’s responsibility as much as it is a consumer’s to make sustainable choices.
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