'When you sync your Google accounts to Chrome, the data slurping doesn’t stop there. Information from other Google-owned products including its email service Gmail and Google search can be combined to form a scarily accurate picture.' Via WIREDUK
for changes in Chrome that will spell the end of third-party cookies, the trackers that follow you as you browse. Although there are no solid plans for Europe yet, Google is planning to replace cookies with its own ‘privacy preserving’ tracking tech called, which critics say will give the firm even more power at the expense of its competitors due to the sheer scale of Chrome’s user base.
When you sync your Google accounts to Chrome, the data slurping doesn’t stop there. Information from other Google-owned products including its email service Gmail and Google search can be combined to form a scarily accurate picture. Chrome data can be added to your geolocation history from Google Maps, the metadata from your Gmail usage, your social graph – who you interact with, both on and offline – the apps you use on your, and the products you buy with Google Pay.
Google’s power goes even further than its own browser market share. Competitor browsers such as Microsoft’s Edge are based on the same engine, Google’s power allows it to set the direction of the industry, says Wright. “Some of those changes are good, including theto make HTTPS encryption a default, but others are more self-serving, such as the FLoC proposal.”
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