'It's time the wine industry stopped taking safe stances to keep its primarily white audience comfortable' | Fiona Beckett on wine

The wine world needs to recognise the growing demand and desire for representation from black consumers

, black ownership is critical. “The industry needs new voices in wine, a new approach. If you’re speaking as a black person about other brands, you won’t be heard.” Not that it’s necessarily easy as a brand owner. “Getting into distribution, getting into retail, that’s where most black-owned wineries are struggling, but I’m getting seven or eight messages a day, so I know there’s a market there.”

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