Corporate America has found a way to commercialize the emancipation of slaves. Thanks?
The biggest issues and questions we have are 1) Who trademarked the word “Juneteenth?” 2) Are you serious? 3) Why when an ice cream is created to celebrate African American “liberation” does it have to be a Great Value Walmart brand? Did our freedom come at a bargain? 3) Are the profits really just going right back into Walmart’s pockets?The brand’s slogan read, “share and celebrate African-American culture, emancipation, and enduring hope.
Walmart, for example, has released a fully fledgedentitled section that features t-shirts, napkins, party hats, koozies that say, “It’s the freedom for me.” And all I can do is let out a deep ancestral sigh. What’s particularly concerning is not only that Walmart, Dollar Tree, Party City, Amazon wasted no time finding ways to commercialize Juneteenth, but did so with stereotypical phrases, pandering marketing, and racially insensitive products.Of course, commercializing holidays is nothing new.
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