“It’s Quite a Monumental Moment for Us”—Daniel Lee on Reopening Burberry’s East 57th Street New York Flagship

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“It’s Quite a Monumental Moment for Us”—Daniel Lee on Reopening Burberry’s East 57th Street New York Flagship
Burberry
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Burberry has refurbished a flagship store at 9 East 57th Street that the brand first opened in 1970.

Right at the very start of his career Daniel Lee spent time in New York City working for Donna Karan, an experience he still counts as formative. “I love the American sense of possibility, the directness, the can-do work ethic,” he says when we check in. He adds: “I always love coming back to New York: visiting will never be a burden.

” One especially telling shot in the campaign features Colman wearing a house-check lined quilted jacket in country-standard green. She shares the frame in Norfolk lane with a cluster of perky sheep and a powerfully-colored Range Rover Classic, a British country 4x4 that was discontinued in the mid-1990s. Was that vintage choice reflective of anything broader in Lee’s approach to Burberry? “Well, I do think this brand is about celebrating the classics.

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