Comfy, cool and clearly a firm classic, the Birkenstock Boston clog is once again the shoe of the year.
In case you’ve been sleeping under a rock, you may have missed the order from the denizens of fashion that have decried disco, disco, party, partyBut if your feet squirm at the mere whisper of the word ‘platform’, let alone the actual crippling wearing, then The Lyst’s annual fashion report has some positive predictions for your future feet: Birkenstock’s BostonAccording to the shopping platform, which analyses the virtual shopping behaviour of 8 million people, Birkenstock’s Boston clogs are...
It’ll come as little surprise that the Sienna, Kendall and Mary-Kate-approved shoes are gripping on to their top spot. Birkenstock launched the Boston in 1979 as an alternative to the chunky wooden soles that were en vogue at the time. Unsurprisingly, the Boston’s popularity far surpassed its Arizona sandal cousin during the pandemic, as it rose through the popularity ranks in tandem with the return of fellow comfort-first footwear purveyor, Ugg.
The viral moment of the year was awarded to Coperni’s Paris Fashion Week finale look, which saw Bella Hadid sprayed with a paint that hardens to become a dress. The platform noted that in the days following the show, searches for Coperni spiked by a staggering 3,000%, making it the most searched-for brand of fashion month.
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